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Preston Innovations is a renowned name in the angling industry, offering a diverse range of high-quality products under various brands.

Preston, Avid Carp, Korum, Sonubaits, Black Cat, Rhino Motors, and Zebco represent a spectrum of specialized tackle and equipment tailored to meet the unique needs of anglers worldwide. From precision-engineered rods and reels to premium bait solutions and specialist angling gear, each brand within the Preston Innovations family is dedicated to enhancing fishing experiences and maximizing success across different fishing scenarios.

With a commitment to excellence and innovation, Preston Innovations continues to lead the way in advancing the sport of angling.

4street Pike Chatter


B-ASS Creature


B-ASS Shad


Purple Haze


Eat, Sleep, go fishing!

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We can deliver the best Products for you and your personal fishing-Style. Just help us to know you better....